Hello Mr./Ms. Realtor. Welcome to my blog!
Have you been worrying about losing clients or wondering why, after all these years, your listings are taking much longer to sell? It may be that your tried and true methods no longer work in today’s market… and I have the fix for you! It’s called the ‘homeowner consultation’ which involves the seller, a home staging expert, and could include you as well. A consultation usually lasts two hours, involves room-by-room critiquing, and leaves the homeowner with a clear understanding of what things need doing, what things could be done, and what things are not that critical, in getting the home ready for the market.
The consultation will open the homeowner’s eyes, to view their own home as potential buyers would. When you are too close to your ‘stuff’, are comfortable with the way things are, you are forgetting that the buyer is seeing your place for the very first time and doesn’t know or care how you live in it. What they care about is how they will be occupying the space. The homeowner’s personal style is a distraction to the buyer and people today are very visual, meaning that they need to see how things could be… not the way they are.
A home stager has the know-how for what look sells and what look doesn’t. A home stager is the realtor’s best friend. How much financial involvement the real estate agent commits to is strictly up to them. It could be just the consultation, part of the staging, or all of the staging. The realtor who pays for it all is deemed to be knowledgable, confident, and serious about getting top dollar for their listing. Not only that, but the realtor will come across as knowing what the market is demanding by bringing in a home staging expert.
And the 3 reasons why all realtors should include a home staging consultation are:
- A higher selling price for the homeowner
- A larger commission for the realtor
- A much quicker sale
Remember… the quicker the sale, the faster the REA can move on to his/her next listing. It’s a win-win for all involved!
Are you a real estate agent based in (or have an upcoming listing in) the eastern part of Toronto or GTA? Have you wondered about using home staging as a marketing tool? Drop us a line, send us an email, let’s meet and discuss.
Here are some links to help:
https://www.groovychickdesign.com/contact which includes home staging statistics
Like us on Facebook: https://www.facebook.com/GroovyChickRedesignHomeStaging
Connect with me on: https://www.alignable.com/ajax-on/groovy-chick-redesign-and-home-staging or https://www.linkedin.com/in/catherine-menard-9a9b5935/
F.Y.I. The above house sat on the spring market for weeks with little or no interest. Any idea why? Answer: Most people just couldn’t get past the strong pink colour in the first photo. After a consultation, new paint colours, some styling, and updated photos, it SOLD!