5 Ways That Home Staging Makes Realtors Money

Realtor staged, but unable to sell property

Dear Realtor,

Are your online listing photos magazine worthy?  Are they creating a stir with home buyers?  You may have hired a professional photographer to take the shots but if you or the homeowners have ‘staged’ the property yourselves, then would you consider it to be a professional looking job?  Chances are, and you may not even realize it, but… no.  A professional home stager will make the space look magazine worthy because she/he has that critical eye and knows what/how to adjust for the camera lens.  Home staging involves updating the artwork, décor items, and possible repositioning, removal, or replacement of furniture.  Today’s buyer isn’t interested in purchasing ‘Grandma’s house’ and that look will not bring traffic through the front door.  Question: How many adult children do you know who will take hand-me-down items from the family?  Answer: Very few.  Why?: Because it’s just not their style.

Online photos alone, as professional as they may be, will not attract today’s buyer.  This is the misguided premise of many a real estate agent… ‘I’ll just send my photographer over, and Bob’s your uncle’.  Uh… no.  If you want your listings to sell fast you will include, at the very least, a home staging consultation as part of your service.  You may even want to go further than that and pay for part, or all of the staging.  This will justify your commission upon the sale of the home.

Partnering with a home stager will:

1.  Create a reputation as serious about getting top dollar for your clients
2.  Show that you are the expert in today’s housing market
3.  Bring you more clients when they see your staged listings
4.  Produce quicker sales, allowing you to move to your next listing that much sooner
5.  Increase your overall profit margin!

And who wouldn’t want all of the above to reflect on them?

Groovy Chick Redesign and Home Staging is looking to partner with this type of real estate agent.  Could it be you?

Groovy Chick styled property… SOLD!

If…
– you have a future listing or one that currently isn’t selling in the Durham Region or in the (eastern) Greater Toronto Area,
– you don’t have or haven’t used a home stager before,
– you’re losing clients to realtors who do offer home staging,
…then please give us a call at 905-683-9136.

We would like to help you be a standout realtor!

Groovy Chick Redesign and Home Staging
Our homes are… Designed to sell, decorated to stay!

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Top 5 Staging Tips

Here are 5 things you may or may not know about the benefits of home staging:

1.  You will make a lot more money…
In a 2014 survey of over 3,500 professionally staged homes, over half sold for 10% more than their unstaged neighbors’ homes.

2.  The cost of staging won’t cost you a dime…
When sellers spend an average of 1% of the value of their homes on staging, they see (on average) a 1,000% return on investment!

3.  Your house will sell much faster…
In a recent Real Estate Staging Association® (RESA) survey, professionally staged homes spent 72% less time on the market.

4.  Your online photos will stand out…
According to the National Association of Realtors® (NAR), over 95% of home buyers search online first. By looking at those photos and pre-judging the home, they will decide whether or not to call the agent or to visit the home. If buyers are not impressed with the photos, they will move on to the next listing.

5.  Not staging will only help to sell your competition before you do…
Competition can be stiff and today’s buyers have very high expectations. Successful agents know that the key to competing is professional home staging. Why? Because staging prior to photography will create a great online presence, which will drive traffic to the home and bring in much higher offers.

Can you think of any other reasons to stage first?