Tag Archives: real estate agent

5 Ways That Home Staging Makes Realtors Money

Realtor/Homeowner staged Living/Dining Room
Realtor staged, but unable to sell property

Dear Realtor,

Are your online listing photos magazine worthy?  Are they creating a stir with home buyers?  You may have hired a professional photographer to take the shots but if you or the homeowners have ‘staged’ the property yourselves, then would you consider it to be a professional looking job?  Chances are, and you may not even realize it, but… no.  A professional home stager will make the space look magazine worthy because she/he has that critical eye and knows what/how to adjust for the camera lens.  Home staging involves updating the artwork, décor items, and possible repositioning, removal, or replacement of furniture.  Today’s buyer isn’t interested in purchasing ‘Grandma’s house’ and that look will not bring traffic through the front door.  Question: How many adult children do you know who will take hand-me-down items from the family?  Answer: Very few.  Why?: Because it’s just not their style.

Online photos alone, as professional as they may be, will not attract today’s buyer.  This is the misguided premise of many a real estate agent… ‘I’ll just send my photographer over, and Bob’s your uncle’.  Uh… no.  If you want your listings to sell fast you will include, at the very least, a home staging consultation as part of your service.  You may even want to go further than that and pay for part, or all of the staging.  This will justify your commission upon the sale of the home.

Partnering with a home stager will:

  1.  Create a reputation as serious about getting top dollar for your clients
  2.  Show that you are the expert in today’s housing market
  3.  Bring you more clients when they see your staged listings
  4.  Produce quicker sales, allowing you to move to your next listing that much sooner
  5.  Increase your overall profit margin!

And who wouldn’t want all of the above to reflect on them?

Groovy Chick Redesign and Home Staging is looking to partner with this type of real estate agent.  Could it be you?

Styled to sell living/dining rooms
Groovy Chick styled property… SOLD!

If
– you have a future listing or one that currently isn’t selling in the Durham Region or in the (eastern) Greater Toronto Area,
– you don’t have or haven’t used a home stager before,
– you’re losing clients to realtors who do offer home staging,
then please give us a call at 905-683-9136.

We would like to help you be a standout realtor!

Groovy Chick Redesign and Home Staging
Our homes are… Designed to sell, decorated to stay!

Will IT Sell?

Screen Shot 2018-06-15 at 12.30.57 PM

While browsing through Realtor.ca, I come across this image.  What the???  There are no interior or exterior pictures.  Is this real estate agent serious about selling this… home… telephone pole… whatever it is?  What were the circumstances?  Was it posted by mistake, or as a joke?  I can’t imagine marketing my home to sell with something like this… can you?

A good real estate agent will want to cast the largest net in order to catch the most fish!  How they do that is with awesome pictures on MLS.  Showing an exterior picture with ‘Coming Soon’ on it will work for a little bit, but the actual listing pictures had better WOW the buyers.  People like pretty things and will move on to the next listing if they don’t feel emotionally drawn to a house through the online photos.  The best way to do that is to hire a professional photographer and, of course, a professional home stager!  Every good REA must include a home staging consultation with the sellers.  The more serious and successful agents will actually pay for all or part of the staging.

My analysis is this:
If the REA is the fisherman, trying to catch the most fish in a very big pond, then the online photos are the lure.  Fish will only go to what attracts them.  Hence, buyers will only want to visit homes that appeal to them visually… and we all know that you only get one chance to make a good first impression!

Anyway, I don’t know what eventually happened with the above property.  Did it sell?  Who knows?  Did anyone care to visit it?  I doubt it.  Why even show that kind of shot if a house isn’t ready for the market?  Am I right?

If you are a homeowner and want to sell your house, are perhaps shopping for another house, ask yourself: “Would I want my home to be represented as in the above photo?” or “Would I be interested in purchasing the property in the photo above?” Or would you want something like the photo below to represent your property or to want to see it in person?

If you are a real estate agent in the eastern GTA and would like to work with a proven home stager, please contact: Groovy Chick Redesign and Home Staging.
Our homes are designed to sell, decorated to stay!

For more info, please visit our website: https://www.groovychickdesign.com/

Viewing sofa through coffee table top
Vignette of coffee table to sofa view