Will IT Sell?

While browsing through Realtor.ca, I come across this image.  What the???  There are no interior or exterior pictures.  Is this real estate agent serious about selling this… home… telephone pole… whatever it is?  What were the circumstances?  Was it posted by mistake, or as a joke?  I can’t imagine marketing my home to sell with something like this… can you?

A good real estate agent will want to cast the largest net in order to catch the most fish!  How they do that is with awesome pictures on MLS.  Showing an exterior picture with ‘Coming Soon’ on it will work for a little bit, but the actual listing pictures had better WOW the buyers.  People like pretty things and will move on to the next listing if they don’t feel emotionally drawn to a house through the online photos.  The best way to do that is to hire a professional photographer and, of course, a professional home stager!  Every good REA must include a home staging consultation with the sellers.  The more serious and successful agents will actually pay for all or part of the staging.

My analysis is this:
If the REA is the fisherman, trying to catch the most fish in a very big pond, then the online photos are the lure.  Fish will only go to what attracts them.  Hence, buyers will only want to visit homes that appeal to them visually… and we all know that you only get one chance to make a good first impression!

Anyway, I don’t know what eventually happened with the above property.  Did it sell?  Who knows?  Did anyone care to visit it?  I doubt it.  Why even show that kind of shot if a house isn’t ready for the market?  Am I right?

If you are a homeowner and want to sell your house, are perhaps shopping for another house, ask yourself: “Would I want my home to be represented as in the above photo?” or “Would I be interested in purchasing the property in the photo above?” Or would you want something like the photo below to represent your property or to want to see it in person?

If you are a real estate agent in the eastern GTA and would like to work with a proven home stager, please contact: Groovy Chick Redesign and Home Staging.
Our homes are designed to sell, decorated to stay!

For more info, please visit our website: https://www.groovychickdesign.com/

Vignette of coffee table to sofa view

 

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Paint Savings Offer from Groovy Chick…

 

Spring has finally arrived and many of us are looking to refresh the inside of our homes.

Now, the question is:

• Are you afraid of colour?
• Do you have trouble selecting paint colours?
• Do you get overwhelmed with the many colour choices out there?
• Have you ever purchased paint and found that the colour just didn’t look right in your home?
• Are you too busy to choose the paint colours and décor yourself?

If you answered ‘yes’ to any one of those questions then, Catherine Menard, a Certified Colour Consultant will help you with your dilemma.

There is a science to selecting a paint colour.  It will come down to perhaps 4 colour swatches, which will make choosing the right one much easier.

When you book a colour consultation with Groovy Chick Redesign and Home Staging, you will save on your total paint purchase at one of our preferred vendors.  This will more than cover the cost of our consultation.  It’s a win-win situation!

If you live in Durham Region, Toronto or the GTA, please…
Call us at:  905-683-9136 or
Email us at:  catherine@groovychickdesign.com

We would love to hear from you and help you decorate your home or business!

Numbers and Statistics

 Here are some interesting home staging statistics that most people do not know…

8   The number of seconds that it takes to make a first impression (good or bad)

Attracting buyers with great online photos and marketing is so important as you only get one chance to make a good first impression! We live in fast times. We want everything now. We expect perfection. If we don’t like what we see, we move on to the next. Perfect magazine-type photos entice buyers to visit a home. Those that aren’t, won’t.

21   The number of days on the market that you want to avoid

The house that is on the Toronto area market for three weeks or more will be deemed as having something wrong with it. Newer listings will take precedence over the older ones, pushing them down in the rankings. A listed home should be memorable, attractive, and entice online shoppers to look no further!

1/2   The percentage of asking price that you should expect to spend on staging a vacant home

Prices vary as every house is different, but the average cost to stage a home should run between 1/2% for a basic job to 1% for the WOW-factor. Occupied homes will obviously cost you less.

5   The minimal number of rooms recommended for staging a vacant home

Vacant rooms don’t sell houses while well decorated and furnished rooms do. This is why builders have model homes for buyers to walk through. Given a choice, the ones with only floor plans will not sell vs. those with actual furnished models. Why? Because nine out of ten buyers cannot visualize how their furniture will fit in an empty space, let alone on a floor plan. This is where home staging comes in, by showing them how best to layout furniture and by wowing them with the décor. The more staged rooms that a home has, the better the buyers can picture themselves living in it.

90   The percentage of less time on the market that a staged home spends, compared to a home that is not staged

Homes that are perfectly styled to sell will set the standard for the local market. All other homes will be judged accordingly. Offers will be reflected based on where a home stands in the buyer’s mind.

2   The average number of hours that Groovy Chick Redesign and Home Staging will spend with you during a consultation

We will start at the curb, work our way through the house, room by room, and into the back yard, all the while making recommendations on what attracts today’s home buyer. By following all of these recommendations, sellers should see their property sell quickly and for much more money. Partial follow-throughs won’t be nearly as lucrative as complete ones.

100   The percentage of satisfied Groovy Chick Redesign and Home Staging customers

Homeowners often wonder why they hadn’t done it sooner after seeing the end result. You don’t have to wait to sell, in order to fall in love with your home once again. Call us. We would be happy to help you redecorate, or redesign your space. Your family and friends will be impressed.

To get a better understanding of the statistics for staging first and selling fast, please visit our website:  https://www.groovychickdesign.com/home

 

Missed the Boat? Now What?

The spring market was crazy HOT in Toronto and the GTA.  Believe it or not, houses in this area sold for ($100,000 – $400,000+) way, way OVER asking!  The real estate market was nuts!!  The average house in Toronto was valued at over a million dollars and we in the suburbs experienced a ripple effect.

Houses sold unconditionally… without inspection, without staging… cars parked down the streets, people lined up outside of homes… C R A Z Y !!  It reminded me of the mid-1980s when house-flippers drove prices into the stratosphere.

First time home buyers were constantly out-bid on properties… and if they were lucky enough to buy one,  I’m hearing now that many are walking away from those properties because:
1. they can’t afford to bring them up to code (per after-purchase home inspection)
2. having been pre-approved for a mortgage, they got into a bidding war and no longer qualify for a mortgage based on the current market value
3. due to becoming cash poor, they’re unable to turn it into their ‘dream’ home

These buyers would sooner walk away from a $100,000 downpayment and pay a fine than to be stuck with a money pit.  This has caused problems for the sellers who purchased another home.  I see potential lawsuits.  I’ve also seen properties with ‘For Lease’ or ‘For Rent’ signs as a result of buyers walking away.  What a nightmare!

On April 21st, a law was passed to deter foriegn investers from speculating and driving house prices up in Ontario (specifically Toronto and the GTA).  Now, the market is settling down, prices are closer to where they should be and yet, sellers still think that they can ride the gravy train… by not investing in home staging.  The pendulum is swinging the other way folks!  Where you once got away with selling your properties ‘as is’ and received well over asking for them, you may now be getting ‘low-ball’ offers.  Remember… buyers expect to be WOW-ed and if your home’s current condition doesn’t do that, it will be reflected in their offer!

A simple consultation may be all you need to get your home ready for the market.
Let Groovy Chick Redesign and Home Staging help you get there and to set sail!