While browsing through Realtor.ca, I come across this image. What the??? There are no interior or exterior pictures. Is this real estate agent serious about selling this… home… telephone pole… whatever it is? What were the circumstances? Was it posted by mistake, or as a joke? I can’t imagine marketing my home to sell with something like this… can you?
A good real estate agent will want to cast the largest net in order to catch the most fish! How they do that is with awesome pictures on MLS. Showing an exterior picture with ‘Coming Soon’ on it will work for a little bit, but the actual listing pictures had better WOW the buyers. People like pretty things and will move on to the next listing if they don’t feel emotionally drawn to a house through the online photos. The best way to do that is to hire a professional photographer and, of course, a professional home stager! Every good REA must include a home staging consultation with the sellers. The more serious and successful agents will actually pay for all or part of the staging.
My analysis is this:
If the REA is the fisherman, trying to catch the most fish in a very big pond, then the online photos are the lure. Fish will only go to what attracts them. Hence, buyers will only want to visit homes that appeal to them visually… and we all know that you only get one chance to make a good first impression!
Anyway, I don’t know what eventually happened with the above property. Did it sell? Who knows? Did anyone care to visit it? I doubt it. Why even show that kind of shot if a house isn’t ready for the market? Am I right?
If you are a homeowner and want to sell your house, are perhaps shopping for another house, ask yourself: “Would I want my home to be represented as in the above photo?” or “Would I be interested in purchasing the property in the photo above?” Or would you want something like the photo below to represent your property or to want to see it in person?
If you are a real estate agent in the eastern GTA and would like to work with a proven home stager, please contact: Groovy Chick Redesign and Home Staging.
Our homes are designed to sell, decorated to stay!
For more info, please visit our website: https://www.groovychickdesign.com/